eCommerce Web Development
More About eCommerce Website Development at Apex Systems.
In South Africa, eCommerce website development has been a steadily growing industry, especially over the last couple of years. As with the rest of the world, almost every relevant retailer has invested into eCommerce web development. The popularity and clear necessity of eCommerce web development has since a significant growth and awareness increase.
For the last 25 years, the internet has grown into an essential tool for almost every industry. eCommerce website development is the overall creation of a website that includes graphic design, web layouts, search engine optimisation and, the setting up of a store. eCommerce website development is a necessary industry that can contribute to the growth of a company or lead to its downfall – if apply incorrectly, or not at all.
When done correctly, the creation of a website is like a work of art; it is eye catching, unique and can elicit deep emotions. A website has an unlimited amount of uses and can become an incredibly useful marketing tool for a company; utilised for sharing necessary information and selling products via e-Commerce. Website design and app design in Pretoria has allowed many a company to expand their business’ horizons beyond what they thought would be possible.
At Apex Systems, website development is done by leading web specialists. It takes great skill and attention to detail to create an effective and properly laid out website. Our team of website development specialists at Apex Systems in Pretoria, apply the various aspects that have been identified as fundamental techniques for effective website development:
When a website is overcrowded with content and images, it is not only exceptionally difficult to make sense of, but will actively contribute to people leaving a website in favour of a competitor’s website. Having a website that is packed with too much content will also make those who are visiting the website bored and even tired. A website is effective when there are open spaces, as this creates a flow between the content. Proper content flow will make it easier to read and understand. Our website development team in Pretoria creates neatly spaced websites that make the content easy to read.
A website should always be easy to use and the information on the website should be simple to navigate around. An effective website can be measured with the ease in which a customer finds exactly what they are looking for. The faster they find it, the more effective your website is and vice versa. A great website will avoid using too many navigation menus and opt, instead, for simple navigational techniques in guiding the user around the website.
A website without contact details will not be effective. Website development at Apex Systems, in Pretoria, always ensures that a client has a contact page or at least visible contact information. Contact information does not necessarily have to take the form of a separate page. For example, contact info for a business can be included in a header or a navigation panel. In order for a website to be effective, contact information should be as complete as possible and include all of the ways in which you can be contacted. Clients can also choose to have a “contact us” page, which will include a contact form that can be filled out and submitted in request for more information. For a website to be effective, contact information should be very easy to find. Contact information is exceptionally important for any website and our development team is very aware of this fact.
Including information that will give your website visitor background information about your company, is more than just a fancy extra page to add to your website. The “About us” page will give you and your company credibility. An “About us” page should not be too long, nor complex, as it has to convey information about your company’s background, past achievements, why you do what you do etc. An effective “About us” page also has to include a photo of your team to create a more personal and trustworthy relationship with your viewer.
Over the many years that websites have been around, images have proven time and again to be more effective than text. Images are more memorable and tend to generate more interest. Images are talking points and are great pieces of content that can be applied to a website. When a website uses a combination of text and images, it becomes a highly effective informational and marketing tool.
Website development at Apex Systems in Pretoria is effective to the growth of your company by helping the business stand out from its competitors.