Search Engine Optimisation (SEO)
Having a website that sits on page 5 or 6 of a search engine, that never grows nor ranks better, is not a worthwhile investment. A website is an important part of your set of marketing tools and a marketing strategy that does not include SEO (search engine optimisation) is the equivalent of having only half a marketing strategy. With this instant access world, where up to 97% of people are browsing through their desired product/service options on the web before they make a purchase, having an effective and easy-to-find website is critically important to the future growth of your business. SEO consists of ongoing processes that need to be applied to your website in order for it to begin to rank well on a search engine. Finding keywords that relate to your business and using them to optimise content is a popular method. Back-links are also considered as exceptionally important. It is widely accepted that social media and SEO go hand-in-hand, the former, playing a significant role to boost your online presence.
As mentioned before, you want to avoid having your website on this empty pages that’s visited by virtually no one. Most people will look at the first and second page of a search engine and decide to go with a company on either of those two pages. SEO will help your website to climb up the rankings of Google, by placing you on the first two and most important pages.
A common consensus amongst internet users is that websites that rank on the first and second pages of Google are more reputable and the most popular among clients. SEO helps you to build your brand’s trustworthiness and reputation and creates the perception of your company being the go-to company in your field.
People research before buying a product and somewhere someone is possibly trying to find out what your business offers as you read this. If your company’s website does not rank well and isn’t visible to them, you will lose out on business opportunities.
Competitors are no longer merely physical or store-based, as a growing online threat is now a major factor to consider. Should your competitor’s website outranks yours, you can be guaranteed that they are taking business away from you.
Some people think that SEO is slowly dying and becoming an irrelevant marketing technique, but this is false. SEO is directly connected to many major successful websites and would not be the booming industry that it is, if it were a dying factor. Once your website has a successful SEO strategy in place, you will not only see the benefits, but come to realise how paramount SEO is to your company’s growth. SEO is here to stay and will continue to evolve with search engines as they change their algorithms.
Having an SEO strategy is no longer a choice, it’s a necessity. If you want your website to be visible to the online community, you MUST employ SEO on your website.